Gabson Chidubem Mary-Immaculata

Dynamic Brand Strategist | Content & Social Media Expert

Lagos, NG.

About

Dynamic Brand Strategist with over 4 years of experience in brand strategy, content creation, and social media management, specializing in UGC and audience engagement. Proven ability to drive significant brand growth, enhance customer retention by over 60%, and improve audience engagement by 30-40% across diverse sectors including beauty, media, and real estate. Adept at transforming strategic vision into high-impact digital campaigns and fostering robust brand communities.

Work

KERAE HOMES

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Brand Creative Executive

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Summary

Led brand awareness and content strategy initiatives for a premium real estate brand, driving significant growth in customer engagement and market positioning.

Highlights

Developed and executed content-led brand awareness strategies that drove a 40% increase in profile visits and measurably improved customer inquiry volume.

Produced high-converting video assets deployed across paid ad campaigns, contributing to a 30% uplift in follower growth and strengthening top-of-funnel acquisition.

Led strategic creative direction, aligning social media efforts with platform trends to expand brand reach and enhance campaign performance.

Optimized content based on consumer behavior patterns and campaign objectives, improving audience retention and ensuring brand consistency across channels.

Strengthened brand identity through storytelling-led content, positioning Kerae Homes as a premium, trust-driven real estate brand.

NANIOS MEDIA

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Community Manager, BOSMM Programme

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Summary

Successfully managed multiple cohorts with zero student dropout, demonstrating exceptional community strategy and audience retention capabilities.

Highlights

Retained for a fourth term due to successful management of three full cohorts with zero student dropout, showcasing exceptional community strategy and audience retention capabilities.

Increased live session attendance by over 60% through strategic FOMO-driven communications, structured follow-up sequences, and audience psychology-informed engagement tactics.

Executed daily and weekly accountability touchpoints using polls, quizzes, and progress dashboards, which improved course completion rates and sustained high student engagement across 30-day cohorts.

Organized and led weekly interactive sessions that deepened community bonding, encouraged ongoing participation, and consistently produced high student performance and satisfaction scores.

THE WAYOUT MEDIA NETWORK

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Community and Brand Growth Manager

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Summary

Designed and executed community growth strategies, fostering high engagement and accountability while driving organic program expansion.

Highlights

Designed and implemented a performance tracking framework (leaderboard system) that drove an 85% program completion rate and high intern retention, setting a benchmark for community accountability.

Developed and led interactive brand community activations, including challenges, polls, and collaborative sessions, significantly improving intern engagement and fostering a high-participation culture.

Accelerated program credibility and organic growth through a referral-driven model, resulting in increased sign-ups without paid acquisition by leveraging improved participant satisfaction.

Architected and managed a structured weekly communications cadence, including progress updates, reminders, and accountability dashboards, which maintained consistent community activity and significantly reduced drop-off rates.

THE WAYOUT MEDIA NETWORK

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Executive Content Editor & Communications Specialist

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Summary

Managed multi-platform content distribution and editorial standards, significantly enhancing organic traffic and content engagement for a media network.

Highlights

Developed and managed a multi-platform content distribution strategy, driving significant organic traffic to the brand website and achieving #1 first-page Google rankings for key articles.

Led content quality and editorial standards for all web publications, overseeing a team of writers and approving final outputs to ensure consistent brand voice and messaging.

Optimized published content using advanced SEO strategies and audience engagement principles, resulting in a 30% improvement in content engagement and measurable traffic growth.

Implemented robust communication protocols to ensure timely and effective dissemination of brand messages across digital platforms.

JEANIEPEARL SOCIAL MEDIA AGENCY

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Assistant Social Media Strategist

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Summary

Developed and executed audience-centric social media strategies, driving significant engagement and follower growth across multiple client accounts.

Highlights

Developed and executed audience-centric Instagram Story content strategies, delivering a 25% increase in engagement and strengthening overall brand connection with target audiences.

Drove a 12% increase in follower growth through strategic, relevance-led audience engagement, significantly improving brand visibility and expanding organic reach.

Led the planning and execution of comprehensive brand content calendars, ensuring consistent messaging, tone alignment, and timely delivery across all managed accounts.

Analyzed social media performance data to identify trends and optimize content strategies, contributing to continuous improvement in audience interaction.

SALTUNS DIGITAL AGENCY

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Brand Strategy and Communications Associate

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Summary

Developed and executed comprehensive social media and content strategies, driving audience engagement and strengthening brand digital presence for clients.

Highlights

Developed and executed comprehensive social media and content strategies, driving a 25% increase in audience engagement and strengthening the brand's digital presence.

Managed full-cycle brand communication, including proposal writing, ad copy development, and multi-platform campaign execution, ensuring cohesive brand messaging.

Launched trend-informed content campaigns that positioned the brand competitively within its market and contributed to measurable audience growth.

Maintained consistent brand voice and messaging across all digital channels, significantly improving customer trust and supporting long-term audience retention.

CREATIVELY SOCIAL

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Assistant Content and Brand Strategist

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Summary

Developed and executed content strategies that significantly strengthened brand identity and increased brand awareness for diverse clients.

Highlights

Developed short-form video and written content strategies that strengthened brand identity and drove a 30% increase in brand awareness across target audience segments.

Produced audience-centric reels and storytelling-led content, positioning the brand as a credible voice in its market and significantly improving organic audience engagement.

Executed trend-led content campaigns that expanded brand reach and contributed to consistent growth in audience interest and community engagement.

Education

UNIVERSITY OF IBADAN

Oyo State, Oyo State, Nigeria
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B.A., First Class Honours English

GLOBAL CAMBRIDGE COLLEGE

Oyo State, Oyo State, Nigeria
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Cambridge Advanced Level International Education Grade: 12 points out of 15 points

Courses

History

Literature

Sociology

Languages

English

Certificates

UGC Content Creation

The Media Girl Agency

Community Management

FeverBee | Business of Social Media Management and Marketing

Social Media Management and Marketing

Business of Social Media Management and Marketing | Hubspot | Coursera

Skills

Brand Strategy

Positioning, Awareness Campaigns, Product Marketing, Communications, Market Research, Meta Ads Management.

Content Creation

Videos (shooting & editing), Commercials, UGC, Voiceovers, Storytelling, Digital Content Strategy.

Customer Retention

Engagement, Community Building, Audience Growth, Loyalty, Lead Generation.

Soft Skills

Strategic Thinking, Communication, Storytelling, Leadership, Problem Solving, Creativity, Collaboration, Adaptability, Time Management, Client Relationship Management.

Marketing

Campaign Management, Performance Marketing, Funnel Optimization, Partnerships, KPI Tracking.

Execution

Social Media Management, Content Creation, UGC Strategy, Community Management, Caption and Copy Writing.